Why is the CRM & E Mail Marketing Coordinator role important?
CRM its an important part of the consumer journey analysis, interacting in different touch points with
the consumer generating loyalty to our brands by the relationship process. It Is a key component of the
marketing strategy that will generate audience increase by the generation of constant communication
with our users but also, our customers.
Working closely with members of the Consumer Revenue team as well as product, technology, editorial,
data analytics, operations and customer service, the CRM & E Mail Marketing coordinator will be in
charge of the planning, execution and result analysis in order to provide data to all the involved areas
into a successful decision-making process regarding all the consumer behavior thru E Mail marketing.
The CRM & E Mail Marketing coordinator will have a strong relationship with audience development for
every brand in order to increase positioning thru e mail strategy, but also having strong relationship with
new business models in order to assure the revenue by implementing a CLC program for each title /
The CRM & E Mail Marketing Coordinator will:
• Implementation of strategies focused on user experience improve in E Mail marketing, assuring
a continues relationship with the customers / users to generate traffic & engage to our sites,
revenue for our new business models and subscriptions department.
• Work closely with the Consumer Revenue Manager to develop strategies that guarantee the
retention of our users / consumers in every title and new business models, to generate “the art
of repeat” in our digital users but as well for our customers.
• Work closely with audience development & SEO area to maintain the trends in our direct
communication thru the E Mail marketing.
• Full management of E Mail- Marketing strategy:
o Planning of E Mail Marketing calendar (monthly) regarding all the types of
communication based on Editorial and Consumer Revenue focus
o Implementation in sailthru program of all the Newsletters programmed: Editorial &
Consumer Revenue (events, subscriptions, CNCA, VG)
o Reporting & Analysis of our users / customers performance thru the E Mail marketing
and communicate strategic KPI´s and recommendations to Editorial and Consumer
Revenue Team for decision-making process.
o Development of the automatization E Mail marketing process specially for editorial
• Minimum of 2-4 years of E Mail Marketing regarding user experience improve thru relevant
content for the users and the best management of tools for a more efficient communication
Experience in E mail marketing tools such as SAILTHRU; SALESFORCE, etc.
Sense of urgency and fast reaction capabilities.
Organization and priorization capabilities
Clear and straight forwards communication skills and at the same time be a team player